Communication designer specialized in
– Information Architecture / UX
– User Interface Design / Corporate Design / Branding
– Conception / Analysis / Consulting
– Prompt Engineering

Projects

Sourceengine

Konzeption und Informationsarchitektur der Sourcengine
Conception and Information Architecture of the ‚Sourcengine‘.
Sourceengine is a global marketplace for electronic components allowing over one billion articles to be compared, bought and sold based on their technical data, availability, (bulk-) prices and delivery dates.
„Customer Frontend“,„Customer Portal“ und Backend
A common challenge in 2017 was to 'wireframe' the backend of the entire platform in addition to the customer frontend and the customer portal. The backend is essential for the administration of all entities in the application, the creation of quotes and the global distribution of components.
Die "Sourcenegine" als Alleinstellungsmerkmal
After a detailed competitor analysis, as USP a new interface (the 'Sourceengine') was designed, which displays the relationship between availability, delivery time and price in a comprehensible matrix.
Ein weiteres Feature mit hoher Komplexität ist das „BoM-Tool“
Another sophisticated feature is the “BoM tool” (meanwhile “Quotengine”), which can be used to upload BOMs (bills of materials) and convert them into quotes within seconds using real-time data. This feature can also be used for the sale of surplus (excess) and therefore maps the entire sourcing process of the manufacturers.

Sourceengine

Konzeption und Informationsarchitektur der Sourcengine
Conception and Information Architecture of the ‚Sourcengine‘.
Sourceengine is a global marketplace for electronic components allowing over one billion articles to be compared, bought and sold based on their technical data, availability, (bulk-) prices and delivery dates.
„Customer Frontend“,„Customer Portal“ und Backend
A common challenge in 2017 was to 'wireframe' the backend of the entire platform in addition to the customer frontend and the customer portal. The backend is essential for the administration of all entities in the application, the creation of quotes and the global distribution of components.
‚Sourcenegine‘ als Alleinstellungsmerkmal
After a detailed competitor analysis, as USP a new interface (the 'Sourceengine') was designed, which displays the relationship between availability, delivery time and price in a comprehensible matrix.
Ein weiteres Feature mit hoher Komplexität ist das „BoM-Tool“
Another sophisticated feature is the “BoM tool” (meanwhile “Quotengine”), which can be used to upload BOMs (bills of materials) and convert them into quotes within seconds using real-time data. This feature can also be used for the sale of surplus (excess) and therefore maps the entire sourcing process of the manufacturers.

Sourceengine

Konzeption und Informationsarchitektur der Sourcengine
Conception and Information Architecture of the ‚Sourcengine‘.
Sourceengine is a global marketplace for electronic components allowing over one billion articles to be compared, bought and sold based on their technical data, availability, (bulk-) prices and delivery dates.
„Customer Frontend“,„Customer Portal“ und Backend
A common challenge in 2017 was to 'wireframe' the backend of the entire platform in addition to the customer frontend and the customer portal. The backend is essential for the administration of all entities in the application, the creation of quotes and the global distribution of components.
Die "Sourcenegine" als Alleinstellungsmerkmal
After a detailed competitor analysis, as USP a new interface (the 'Sourceengine') was designed, which displays the relationship between availability, delivery time and price in a comprehensible matrix.
Ein weiteres Feature mit hoher Komplexität ist das „BoM-Tool“
Another sophisticated feature is the “BoM tool” (meanwhile “Quotengine”), which can be used to upload BOMs (bills of materials) and convert them into quotes within seconds using real-time data. This feature can also be used for the sale of surplus (excess) and therefore maps the entire sourcing process of the manufacturers.

Hogrefe

E-Commerce UX-Optimierung Hogrefe-Verlag
E-commerce UX optimization
Hogrefe-Verlag is doing it the perfect way: while the store is in full operation, the UX of all components is constantly being optimized. The product detail pages, the checkout process and the customer backend were improved in separate projects.
UX optimierte Detailseite
A competitor analysis was performed initially to define best practices. Subsequently, these were matched with the very broad range of scientific products (tests, procedures, books, e-books, seminars, webinars, etc.).
Das Prinzip ‚Mobile First‘ wurde konsequent umgesetzt
The 'mobile first' concept was applied rigorously: further resolutions were not designed until all functions and designs had been approved for the smartphone resolution. “Little” details such as the wording, the position of error messages or the question of whether and how unrestricted the user can interact within the checkout make significant differences to the UX.
Mobile Paradigmen auch für Tablet und Desktop
As a consequence, additional content could be added at larger resolutions. Mobile paradigms - such as the avoidance of dropdowns in favor of touch buttons - were implemented for all resolutions.

Hogrefe

E-Commerce UX-Optimierung Hogrefe-Verlag
E-commerce UX optimization
Hogrefe-Verlag is doing it the perfect way: while the store is in full operation, the UX of all components is constantly being optimized. The product detail pages, the checkout process and the customer backend were improved in separate projects.
UX optimierte Detailseite
A competitor analysis was performed initially to define best practices. Subsequently, these were matched with the very broad range of scientific products (tests, procedures, books, e-books, seminars, webinars, etc.).
Das Prinzip ‚Mobile First‘ wurde konsequent umgesetzt
The 'mobile first' concept was applied rigorously: further resolutions were not designed until all functions and designs had been approved for the smartphone resolution. “Little” details such as the wording, the position of error messages or the question of whether and how unrestricted the user can interact within the checkout make significant differences to the UX.
Mobile Paradigmen auch für Tablet und Desktop
As a consequence, additional content could be added at larger resolutions. Mobile paradigms - such as the avoidance of dropdowns in favor of touch buttons - were implemented for all resolutions.

Hogrefe

E-Commerce UX-Optimierung Hogrefe-Verlag
E-commerce UX optimization
Hogrefe-Verlag is doing it the perfect way: while the store is in full operation, the UX of all components is constantly being optimized. The product detail pages, the checkout process and the customer backend were improved in separate projects.
UX optimierte Detailseite
A competitor analysis was performed initially to define best practices. Subsequently, these were matched with the very broad range of scientific products (tests, procedures, books, e-books, seminars, webinars, etc.).
Das Prinzip ‚Mobile First‘ wurde konsequent umgesetzt
The 'mobile first' concept was applied rigorously: further resolutions were not designed until all functions and designs had been approved for the smartphone resolution. “Little” details such as the wording, the position of error messages or the question of whether and how unrestricted the user can interact within the checkout make significant differences to the UX.
Mobile Paradigmen auch für Tablet und Desktop
As a consequence, additional content could be added at larger resolutions. Mobile paradigms - such as the avoidance of dropdowns in favor of touch buttons - were implemented for all resolutions.

SEND

Neuer Online-Auftritt für SEND e.V.
New online representation of the “Social Entrepreneurship Network Germany”
The association, which emerged out of the Bundesverband Deutsche Startups e.V. in June 2017, acts as a lobby for all “social startups” that aim to solve societal challenges in the social or ecological field.
Online-Darstellung des „Netzwerks“, einer Datenbank mit allen 800 Mitgliedern, Fördermitgliedern und Regionalverbänden
High priority was assigned to the online presentation of the “network”, a database with all 800 network members, supporting members and regional associations, which can be filtered by area of impact, sector and federal state.
Vernetzung der verschiedenen modularen Inhaltstypen innerhalb der Website
We also focused on the simple edition and development of the various content types and their modular ''crosslinking'' within the website, so that suitable members, projects, testimonials, magazine articles, social media tiles, etc. can be included on each page for more in-depth information.
Design aus geometrisch-flächigen Modulen, die dem Logo nachempfunden sind
The design is built on modules of a geometric-surface pattern based on the association's logo. In the header area of individual pages, thematically matching images can be integrated, with the geometric shape remaining recognizable thanks to a slight color overlay.

SEND

Neuer Online-Auftritt für SEND e.V.
New online representation of the “Social Entrepreneurship Network Germany”
The association, which emerged out of the Bundesverband Deutsche Startups e.V. in June 2017, acts as a lobby for all “social startups” that aim to solve societal challenges in the social or ecological field.
Vernetzung der verschiedenen Inhaltstypen innerhalb der Website
We also focused on the simple edition and development of the various content types and their modular ''crosslinking'' within the website, so that suitable members, projects, testimonials, magazine articles, social media tiles, etc. can be included on each page for more in-depth information.
Online-Darstellung des „Netzwerks“, einer Datenbank mit allen 800 Mitgliedern, Fördermitgliedern und Regionalverbänden
High priority was assigned to the online presentation of the “network”, a database with all 800 network members, supporting members and regional associations, which can be filtered by area of impact, sector and federal state.
Design aus geometrisch-flächigen Modulen, die dem Logo nachempfunden sind
The design is built on modules of a geometric-surface pattern based on the association's logo. In the header area of individual pages, thematically matching images can be integrated, with the geometric shape remaining recognizable thanks to a slight color overlay.

SEND

Neuer Online-Auftritt für SEND e.V.
New online representation of the “Social Entrepreneurship Network Germany”
The association, which emerged out of the Bundesverband Deutsche Startups e.V. in June 2017, acts as a lobby for all “social startups” that aim to solve societal challenges in the social or ecological field.
Online-Darstellung des „Netzwerks“, einer Datenbank mit allen 800 Mitgliedern, Fördermitgliedern und Regionalverbänden
High priority was assigned to the online presentation of the “network”, a database with all 800 network members, supporting members and regional associations, which can be filtered by area of impact, sector and federal state.
Vernetzung der verschiedenen Inhaltstypen innerhalb der Website
We also focused on the simple edition and development of the various content types and their modular ''crosslinking'' within the website, so that suitable members, projects, testimonials, magazine articles, social media tiles, etc. can be included on each page for more in-depth information.
Design aus geometrisch-flächigen Modulen, die dem Logo nachempfunden sind
The design is built on modules of a geometric-surface pattern based on the association's logo. In the header area of individual pages, thematically matching images can be integrated, with the geometric shape remaining recognizable thanks to a slight color overlay.

SWISS KRONO

Globale Corporate Website für die SWISS KRONO Group
Global corporate website
Creation of a unique online presentation for the SWISS KRONO Group, one of the largest manufacturers of wood-based materials in the world. The aim of the relaunch was to establish a modular design system that integrates all national units with their different websites into the new corporate brand.
SWISS-Krono Produktsortiment
Initially, a new presentation format was created for the SWISS-Krono product range that presents the modular composition of the 'Interiors', 'Flooring' and 'Building Materials' products in a comprehensible and configurable way for B2B customers.
Variable Module für unterschiedliche Sortimente
From the very beginning, the design was developed in a way that allowed the national companies to individually implement their different product ranges with the help of variable modules. The creation of the content and design of nine new websites for all production sites and the 'SWISS KRONO Group' was part of the project scope.
Ein Styleguide beschreibt das konsistente Design aller Module/Seitentypen
A comprehensive style guide describes the coherent, consistent design of all modules/page types and is the foundation for further, independent editorial maintenance of the websites.

SWISS KRONO

Globale Corporate Website für die SWISS KRONO Group
Global corporate website
Creation of a unique online presentation for the SWISS KRONO Group, one of the largest manufacturers of wood-based materials in the world. The aim of the relaunch was to establish a modular design system that integrates all national units with their different websites into the new corporate brand.
SWISS-Krono Produktsortiment
Initially, a new presentation format was created for the SWISS-Krono product range that presents the modular composition of the 'Interiors', 'Flooring' and 'Building Materials' products in a comprehensible and configurable way for B2B customers.
Variable Module für unterschiedliche Sortimente
From the very beginning, the design was developed in a way that allowed the national companies to individually implement their different product ranges with the help of variable modules. The creation of the content and design of nine new websites for all production sites and the 'SWISS KRONO Group' was part of the project scope.
Ein Styleguide beschreibt das konsistente Design aller Module/Seitentypen
A comprehensive style guide describes the coherent, consistent design of all modules/page types and is the foundation for further, independent editorial maintenance of the websites.

SWISS KRONO

Globale Corporate Website für die SWISS KRONO Group
Global corporate website
Creation of a unique online presentation for the SWISS KRONO Group, one of the largest manufacturers of wood-based materials in the world. The aim of the relaunch was to establish a modular design system that integrates all national units with their different websites into the new corporate brand.
SWISS-Krono Produktsortiment
Initially, a new presentation format was created for the SWISS-Krono product range that presents the modular composition of the 'Interiors', 'Flooring' and 'Building Materials' products in a comprehensible and configurable way for B2B customers.
Variable Module für unterschiedliche Sortimente
From the very beginning, the design was developed in a way that allowed the national companies to individually implement their different product ranges with the help of variable modules. The creation of the content and design of nine new websites for all production sites and the 'SWISS KRONO Group' was part of the project scope.
Ein Styleguide beschreibt das konsistente Design aller Module/Seitentypen
A comprehensive style guide describes the coherent, consistent design of all modules/page types and is the foundation for further, independent editorial maintenance of the websites.

Propstack

Design und Konzeption für App, Customer Portal und CRM von Propstack
Design and Concept for App, Customer Portal and CRM
Propstack is a cloud-based property management software with comprehensive real estate marketing functionality. Back in 2012, I was involved in the development of a preliminary version of the platform, which has since become the leading real estate CRM in the DACH region.
Design Propstack APP
In 2023, Propstack was released as an app for the first time. The primary goal was to extract the really relevant functions from the software's immense range of features and make them simple and intuitive for brokers 'on the go'. As usual with native apps, the interface had to find a common language for the habits of iOS and Android users.
Design Propstack CRM Features
Within the actual CRM, new features were constantly being conceptualized and designed, some of them of high complexity: bulk imports, a Kanban view of the 'deal pipeline', or form builders and automations for the customer-specific expansion of the application functionality.
Design Propstack Customer Portal
Properties are maintained centrally in Propstack and exported to all common portals via interfaces. In the “Customer Portal”, real estate companies can provide their customers websites under their company label. This enables them to create their own properties and searches and thus manage the entire “life cycle” of the property.

Propstack

Design und Konzeption für App, Customer Portal und CRM von Propstack
Design and Concept for App, Customer Portal and CRM
Propstack is a cloud-based property management software with comprehensive real estate marketing functionality. Back in 2012, I was involved in the development of a preliminary version of the platform, which has since become the leading real estate CRM in the DACH region.
Design Propstack APP
In 2023, Propstack was released as an app for the first time. The primary goal was to extract the really relevant functions from the software's immense range of features and make them simple and intuitive for brokers 'on the go'. As usual with native apps, the interface had to find a common language for the habits of iOS and Android users.
Design Propstack CRM Features
Within the actual CRM, new features were constantly being conceptualized and designed, some of them of high complexity: bulk imports, a Kanban view of the 'deal pipeline', or form builders and automations for the customer-specific expansion of the application functionality.
Design Propstack Customer Portal
Properties are maintained centrally in Propstack and exported to all common portals via interfaces. In the “Customer Portal”, real estate companies can provide their customers websites under their company label. This enables them to create their own properties and searches and thus manage the entire “life cycle” of the property.

Propstack

Design und Konzeption für App, Customer Portal und CRM von Propstack
Design and Concept for App, Customer Portal and CRM
Propstack is a cloud-based property management software with comprehensive real estate marketing functionality. Back in 2012, I was involved in the development of a preliminary version of the platform, which has since become the leading real estate CRM in the DACH region.
Design Propstack APP
In 2023, Propstack was released as an app for the first time. The primary goal was to extract the really relevant functions from the software's immense range of features and make them simple and intuitive for brokers 'on the go'. As usual with native apps, the interface had to find a common language for the habits of iOS and Android users.
Design Propstack CRM Features
Within the actual CRM, new features were constantly being conceptualized and designed, some of them of high complexity: bulk imports, a Kanban view of the 'deal pipeline', or form builders and automations for the customer-specific expansion of the application functionality.
Design Propstack Customer Portal
Properties are maintained centrally in Propstack and exported to all common portals via interfaces. In the “Customer Portal”, real estate companies can provide their customers websites under their company label. This enables them to create their own properties and searches and thus manage the entire “life cycle” of the property.

COREPEL

Design einer Produkt-Microsite für COREPEL
Design of a product microsite for SWISS KRONO Tec AG
Corepel is a new collection of particularly durable- and water-resistant decorative flooring. The challenge was to present these 'invisible' characteristics in a 'bold' way for trade visitors and consumers - based on a branding developed for print by Martin et Karczinski.
Eine ‚kartographische‘ Navigation sorgt für ‚joy of use‘
A 'cartographic' navigation, which clearly presents the five USPs and the two product lines 'Smart Line' and 'Comfort Line', together with strong transition effects of the striking background motifs, ensures a high 'joy of use'.
Design einer Produkt-Microsite für COREPEL
Design of a product microsite for SWISS KRONO Tec AG
Corepel is a new collection of particularly durable- and water-resistant decorative flooring. The challenge was to present these 'invisible' characteristics in a 'bold' way for trade visitors and consumers - based on a branding developed for print by Martin et Karczinski.
Eine ‚kartographische‘ Navigation sorgt für ‚joy of use‘
A 'cartographic' navigation, which clearly presents the five USPs and the two product lines 'Smart Line' and 'Comfort Line', together with strong transition effects of the striking background motifs, ensures a high 'joy of use'.
Design einer Produkt-Microsite für COREPEL
Design of a product microsite for SWISS KRONO Tec AG
Corepel is a new collection of particularly durable- and water-resistant decorative flooring. The challenge was to present these 'invisible' characteristics in a 'bold' way for trade visitors and consumers - based on a branding developed for print by Martin et Karczinski.
Eine ‚kartographische‘ Navigation sorgt für ‚joy of use‘
A 'cartographic' navigation, which clearly presents the five USPs and the two product lines 'Smart Line' and 'Comfort Line', together with strong transition effects of the striking background motifs, ensures a high 'joy of use'.

Contact


info@wulfbeck.de

Wulf Beck
Lilienthalstr. 2
10965 Berlin

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All information on this website has been carefully compiled and reviewed. No liability is provided for the up-to-dateness, correctness or completeness of the content provided.